Creation of a new lighting brand (xcite LED Lighting), to enter the market at contractor specification level and challange the growning number of competitors with a low price point product. The branding included Logo design, Website, product packaging and accompanying literature.
As this was a branding project rather than a single website I am including everything I put together. It was important to get consistant branding across all media and as Xcite did not have any brand guidelines I worked closely with the Product Development and Marketing Manager as well as Group Managers with regular meetings to ensure consistancy of message and fine tune the designs. I put together a suite of designs both for print and digital that could be used to create a set of guidelines for further work. The Website was a custom built Wordpress web site with database integration.
- Logo Design
- Catalogue Design
- Packaging and point of sale design
- Custom Wordpress template build
- Hosting setup and MySql database integration
- Dynamic PDF generation
- CMS Portal
Branding and packaging
Example of the printed material produced. All work was created using Adobe InDesign, setting out consistancy using character and paragraph styles, Pantone swatches etc for all the products and digital material. Allowing xcite to create their brand guidelines for future design work.